Marketing
Cedar Beach Resort, one of the largest resorts on Salt Spring, has gone live with Charles Buchwald & Friends. The newly revised site is a major upgrade and expansion of their former site, incorporating new photo galleries, interactive maps, contact forms, a revised and updated logo, online reservations, and a state-of-the-art Content Management System (CMS) allowing them to maintain and grow the site themselves.
With estimates of as much as 90 percent of travel planning taking place online, this family oriented resort was feeling the need to open up a clearer conduit between staff, customers, and potential customers. The former static, brochure-like site’s outdated look and feel, lack of functionality, and difficult maintenance had become liabilities. Outdated photos and information gave an inaccurate picture of facilities that have undergone significant renovations. After a thorough selection process, CB&F was brought in to make changes.
We created a flexible framework to show not only the updated facilities, but just as importantly the carefully cultivated family friendly atmosphere at the resort. The result is a site that can be easily and quickly kept current, and shows off the business to good advantage. Key communication channels are quick, easy and reliable, encouraging quality contact from returning and potential customers.
Check it out! And if you’re coming to Saltspring with your kids, and need a place to stay and swim and soak in the island atmosphere, be sure to contact the friendly folks at Cedar Beach Resort.
After an extended renovation period, Lynda Monk’s Creative Wellness is live and online with Charles Buchwald & Friends.
Highlights of this project included:
- working with Lynda and her team to develop a custom WordPress theme incorporating the strong visual elements of the older site by Renee at earth spirit creations, to preserve the consistency of look and feel with Lynda’s existing print and digital assets
- using a variety of great WordPress plugins to increase the functionality of the site, from the sophisticated and customizable menu system, to the AJAX-powered client testimonials, to custom forms
- and most significantly expanding the control Lynda herself has over the site and it’s growing content.
We’ve added a Frequently Asked Questions (FAQ) section to this site.
We’ll add questions and answers we get regularly… or feel free to ask about anything related to web design and development, online marketing, or software development and we’ll do our best to answer.
“In the age of transparency, marketing is not about crafting artificial or half-true brand stories for consumer audiences. Marketing is about uncovering, fostering, sharing, and engaging with employees and consumers around the true stories that make your brand unique.” (Brett Virmalo, tipping point labs)
How refreshing to know that we can work at digging down to the really good stuff that’s happening with your company, product, brand or project, and open up discussions about that internally and externally… and this will spread the word and build the brand. Basically, “raise your consciousness and spread it to your clients and customers, and everyone benefits”.