You can buy attention (advertising);
you can beg for attention from the media (PR);
you can bug people one at a time to get attention (sales);
or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
Hi Charles, thanks for this post. Great reminder of all the ways we can make a contribution, add something of value, and let that be how our work gets known and benefitted from by others. To your success, Lynda